Business Problem

HIGH LEVEL OF FRAGMENTATION:

• Other NGOs are also working towards the same objectives without unifying platform..

• Resulting in duplication of efforts and resources

AGE OLD PERCEPTION:

• Difficulties in changing perception and mindset of culture and community

• Child marriage is often seen as a means to secure the future and reduce family expenses

GOVERNMENTAL PRIORITY LEVEL

• Political parties and decision makers might not support the cause presented by UN

• Women considering they have other political agenda

Solution

Raise global awareness on the issue of child brides/marriages and drive behavior change through action in India

Empower girls through education; to be strong, independent and courageous